About 5" x 7" Postcards – Oversized Postcard Printing, Mailing and Direct Mail Services
5" x 7" postcards are an oversized postcard format that provides more room for your advertising message, photographs and promotional information than standard postcard sizes. Measuring 7" wide by 5" tall, this format provides a larger visual area while remaining a practical size for direct-mail advertising. Discount Printing Service provides professional postcard graphic design, AI-assisted graphic design, high-quality digital printing, preflight file checks and postcard mailing services to help businesses create professional direct-mail campaigns.
The additional space of a 5" x 7" postcard makes it easier to present a strong headline, eye-catching photograph, promotional offer, business information and call to action without making the design feel crowded. It is a versatile size for businesses that want more visual impact than a standard postcard can provide without moving to one of the largest oversized formats.
A well-designed 5" x 7" postcard can be used to introduce a business, promote products or services, announce a special offer, generate appointments, advertise an event or encourage existing customers to return. Including a clear call to action can make it easy for recipients to respond by visiting your business, calling, scanning a QR code, visiting your website or redeeming a special offer.
Key Benefits of 5" x 7" Postcards
- Oversized format provides more room for advertising and promotional content
- Larger visual area than standard postcard sizes
- Effective format for direct-mail advertising
- Plenty of space for photographs, graphics and promotional offers
- Printed in black or full color on one or both sides
- Professional postcard graphic design services available
- AI-assisted graphic design available for customers who need help creating artwork
- Fast digital postcard printing
- Free preflight file checks to identify common production problems
- Bulk postcard mailing services available
- Mailing lists and addressing services available
- Geographic and demographic targeting options available
- QR codes, coupons and promotional offers can be incorporated into your design
5" x 7" Postcard Marketing Ideas
The 5" x 7" format gives businesses a useful amount of space for promotional campaigns where photographs and graphics are important. The larger canvas can be used to feature a product, service, property, event or special offer prominently while leaving enough room for supporting information and contact details.
This size can work particularly well for local advertising campaigns, seasonal promotions, grand openings, service offers, customer appreciation campaigns and event announcements. It can also be used for real estate marketing, automotive promotions, home services, retail advertising, restaurants, professional services and other businesses looking for an oversized postcard that provides additional visual impact.
A strong postcard design should make the main message immediately understandable. Use an attention-getting headline, relevant graphics or photography and a clear call to action that tells the recipient what to do next. Depending on your campaign, that might be calling your business, visiting your location, requesting an estimate, scheduling an appointment, scanning a QR code or taking advantage of a limited-time promotion.
Product Specifications
- File Type: PDF (contact us for assistance with other file types)
- Design File Page Size: 7" wide x 5" tall
- Orientation: Landscape
- Margin: 1/4" recommended (1/8" minimum)
- Bleed: 1/8" minimum recommended
- Crop Marks: Recommended
- Ink(s): Black or Full Color (CMYK)
- Color Space: Grayscale, RGB or CMYK (recommended)
- File Resolution: 300 dpi (dots per inch) recommended for optimum quality, 1200 dpi for vector artwork is recommended
- Paper: 14 point C2S cover standard; contact us for different paper options
- Free File Check: All artwork files are pre-flighted for technical issues before printing.
- Free PDF Proofs: Sent by email for approval prior to printing
- Graphic Design Services: Available for an additional fee, including AI-assisted graphic design
- Mailing Included In Price: No. The printing prices on our website DO NOT include mailing lists, mailing services or postage. All mailing services and postage must be quoted separately. Please contact us for a mailing quote for your postcards.
- Mailing Lists: You can supply your in-house address file or contact us for custom mailing lists. Mailing-list services are priced separately and must be quoted.
- Postage Options: USPS Marketing Mail (Standard Mail) or 1st Class Mail postage. USPS Marketing Mail requires a minimum of 200 pieces or 50 pounds of mail. First-Class Mail may be available for smaller quantities, depending on the mailing requirements. Postage is not included in the postcard printing price and must be quoted separately.
- Fulfillment: Mailing fulfillment is priced separately from postcard printing and must be quoted. Services can include mailing-list preparation (deduplication, NCOA, CASS certification), addressing, postal sort/tray preparation, and delivery to USPS.
Designing Your 5" x 7" Postcard
The 5" x 7" format provides enough space to create a strong visual focal point while still allowing room for supporting information. Consider using the front of the postcard for your primary photograph, headline, offer or promotional message, with the back providing additional information and response details.
Keep important text and graphics within the recommended safety margin and extend backgrounds and other artwork that should print to the edge through the required bleed area.
Discount Printing Service can work with customer-supplied print-ready artwork or provide professional postcard graphic design services. AI-assisted graphic design is also available for customers who need help developing a design concept or creating artwork from an existing idea, information or supplied materials.
Free Downloadable 5" x 7" Postcard Layout Templates
Free downloadable 5" x 7" postcard layout templates are available to help you create your artwork to the correct finished size and printing specifications.
Templates provide a useful starting point for positioning headlines, photographs, graphics, contact information and other design elements.
Important: Keep important text and graphics inside the recommended safety margin and extend backgrounds and other elements that print to the edge through the required bleed area.
Mailing 5" x 7" Postcards
Discount Printing Service offers postcard mailing services for customers who want to combine postcard printing with direct-mail fulfillment. Depending on the mailing requirements, services can include mailing-list preparation, addressing, postal barcodes, sorting and preparation for USPS processing.
You can provide your own mailing list, or contact us about custom mailing-list services. Geographic and demographic targeting can help businesses reach selected neighborhoods, ZIP Codes or other appropriate mailing audiences.
Postage and mailing services are not included in the online postcard printing price and must be quoted separately based on the quantity and mailing requirements.
5" x 7" Postcard Size and Postage
The 5" x 7" format is larger than the standard USPS postcard-size format, so it does not qualify for the standard postcard-size postage rate.
Depending on the mailing specifications and quantity, USPS Marketing Mail or First-Class Mail may be appropriate. USPS mailing rates and requirements can vary based on the final piece, mailing class, quantity and preparation requirements.
For larger campaigns, USPS Marketing Mail may provide an economical option when the mailing meets USPS eligibility and minimum-quantity requirements. First-Class Mail may be available for smaller quantities depending on the mailing requirements.
Postcard Uses and Marketing Ideas
The 5" x 7" postcard provides a versatile oversized format for businesses that want their advertising to have more visual space than a standard postcard.
Popular uses include:
- Local business advertising
- Real estate marketing postcards
- Open house announcements
- Automotive dealership promotions
- New and used vehicle sales events
- Home improvement and remodeling promotions
- Landscaping and lawn-care services
- Home service advertising
- Retail sales and seasonal promotions
- Restaurant and entertainment advertising
- Financial and insurance marketing
- Professional service promotions
- Health and wellness promotions
- Grand openings and new-location announcements
- Customer appreciation campaigns
- Service reminders
- New product and service announcements
- Event and community promotions
- Coupons and special offers
- QR-code marketing campaigns
Bulk Postcard Mailing Options
For larger direct-mail campaigns, Discount Printing Service can provide bulk postcard printing and mailing services. Campaigns can be prepared using your own mailing list or mailing-list services can be quoted separately.
A targeted mailing can be organized around a geographic service area, neighborhood, ZIP Code or existing customer and prospect list. This can be useful for businesses that depend on local customers or want to promote a particular product, service, property or event to a defined audience.
The 5" x 7" format offers a practical combination of size and marketing space. It provides more room for photography, promotional information and a strong call to action than smaller postcard formats while remaining more compact than the largest oversized postcard sizes.
5" x 7" Postcard Turnaround, Shipping and Production
Our standard production time is generally 24–48 business hours after proof approval, depending on the quantity and project requirements.
Once printing is complete, orders can be shipped using:
- UPS Ground
- UPS Second Day Air
- UPS Next Day Air
For customers using our postcard mailing services, mailing preparation and USPS processing requirements may affect the overall campaign schedule. We will provide the applicable mailing details based on the specific project.
Other Popular Postcard Sizes
If the 5" x 7" postcard is not the right size for your campaign, Discount Printing Service also offers several other popular postcard sizes: