Direct Mail Marketing & Bulk Mailing Services
Planning your first direct mail campaign or managing a mailing you've done many times before? Discount Printing Service can provide the printing and mailing services your project requires. Bring us finished artwork and a mailing list when you already have everything prepared, or work with us on the printing, mailing preparation, data processing and other production details when you need additional help.
Direct Mail Services That Fit the Way You Work
Not every customer needs the same level of service. Some businesses already have their mailing list, artwork and campaign planned and simply need a reliable company to produce and mail it. Others are starting a direct mail campaign for the first time and need help understanding the printing and mailing process. We work with both.
Use only the services you need. We can provide printing and mailing preparation for an established campaign, or combine printing, mailing-list services, data processing, graphic design and fulfillment when your project calls for a more complete solution.
One Point of Contact for Your Printing & Mailing Project
Direct mail campaigns can involve printing, addressing, data processing, postal preparation and mailing. Instead of making you coordinate each step yourself, Discount Printing Service can serve as your point of contact for the project. We handle the printing and can coordinate the additional mailing services required for your campaign, whether you need only a specific part of the process or a more complete solution.
Already have your campaign planned? That's fine. Give us your specifications and we'll work from them. Need help putting the production side together? We can help with that too.
Direct Mail Printing Options
Different marketing campaigns call for different types of printed mail pieces. We can print a wide variety of materials that can be used for direct mail advertising, customer communication, promotions, announcements and local marketing.
Postcard Printing is an excellent choice for promotions, special offers, coupons, announcements and customer acquisition because your message is visible as soon as the postcard reaches the recipient. Postcards can be used for both targeted mailing lists and local marketing campaigns.
Brochure Printing gives you more room to explain your products, services, destinations or special offers. Brochures can be especially useful when your direct mail campaign needs more information than can comfortably fit on a postcard.
Newsletter Printing can help businesses, organizations and community groups stay in contact with customers, members and supporters. Newsletters can be mailed on a recurring basis to keep your business or organization in front of your mailing list.
Flyer Printing provides an economical way to promote sales, events, services, special offers and local businesses through direct mail. Flyers can also be combined with envelopes or other mailing pieces depending on the campaign.
Envelope Printing is useful for letters, announcements, statements, promotional offers and other mailings where the message or printed materials need to be enclosed. Custom printed envelopes can also help reinforce your business or organization's branding before the recipient opens the mailing.
Announcements & Invitations can be used when mailing to a larger guest list for weddings, celebrations, organizational events and other special occasions. When you have hundreds of announcements or invitations to prepare and mail, professional printing and mailing services can simplify the production process.
Restaurant Menus & Take-Out Menus can also be used for local direct mail marketing. Restaurants can mail menus to households near their location to introduce their business, promote take-out and delivery services, advertise specials and reach potential customers within their local service area.
Finding New Customers with Targeted Direct Mail
If you need to reach new customers but do not have your own mailing list, we can help you identify the type of customer you want to reach and use that information to narrow available data from major national database compilers. Targeting your mailing list based on factors appropriate for your campaign can help you put your advertising in front of potential customers who are more likely to be interested in your products or services.
Whether you are marketing to households in a specific local area or developing a broader campaign, selecting an appropriate mailing list is an important part of making the most of your direct mail advertising budget.
Data Hygiene, CASS & NCOA for Direct Mail
Accurate mailing data is an important part of successful bulk mailing. We use address processing and postal preparation procedures designed to improve address quality, reduce unnecessary returned mail and prepare eligible mailings for automated postal processing.
CASS (Coding Accuracy Support System) can be used to verify and standardize addresses and help qualify eligible mailings for automated postal processing and barcoding. NCOA (National Change of Address) processing can identify address changes for people who have moved, helping keep your mailing list current and reducing the likelihood of sending mail to an outdated address.
For eligible organizations, including qualifying nonprofit organizations with the appropriate USPS status, nonprofit postage rates may also be available. Postage eligibility and available rates depend on the mailing and USPS requirements.
Postal Sorting, Barcoding & Postage Savings
Preparing a bulk mailing correctly can help reduce postage costs compared with sending individual pieces using stamps or other standard postage methods. Address processing, postal sorting and automated barcoding can help qualifying mailings take advantage of available automation-based postage rates.
We can coordinate the postal preparation required for your project so you do not have to spend your employees' or volunteers' time manually sorting, addressing and preparing large quantities of mail.
Graphic Design for Direct Mail Marketing
A direct mail campaign needs more than an attractive printed piece. Your design should communicate the offer clearly, make the important information easy to find and give the recipient a reason to respond. Our Graphic Design Services can help businesses and organizations create professional marketing pieces for direct mail campaigns.
We can print your existing artwork or help you create a professional, press-ready design from your ideas. When printing and postage represent a significant part of your advertising budget, thoughtful design can help you make better use of every piece you mail.
Direct Mail Printing & Fulfillment
Our digital production equipment allows us to produce direct mail marketing materials in both economical black and white and full-color printing. Depending on your project, we can handle printing along with addressing, folding, tabbing and other fulfillment requirements, or coordinate additional mailing services when your project requires them.
We can work with direct mail projects ranging from smaller quantities to campaigns involving tens of thousands of pieces. Automated equipment and professional fulfillment can reduce the amount of manual preparation required for larger mailings.
Direct Mail Marketing for Businesses & Organizations
Direct mail can be used for many different types of marketing and communication campaigns. Common applications include:
- Customer acquisition and new customer marketing
- Special offers, coupons and promotional campaigns
- Local business advertising
- Restaurant menu and take-out advertising
- Customer appreciation and retention campaigns
- Sales and seasonal promotions
- Event announcements and invitations
- Newsletters and recurring customer communications
- School, church and nonprofit fundraising
- Community and organizational communications
Make the Most of Your Direct Mail Budget
Direct mail costs involve more than the price of printing. Postage, mailing-list quality, data preparation, fulfillment and production requirements can all affect the final cost of a campaign. We can help you look at the project as a whole and identify practical ways to control printing and mailing costs while preparing the campaign for successful delivery.
Whether you already know exactly what you need or are planning your first direct mail campaign, our goal is to provide the services that make sense for your project without requiring you to purchase services you don't need.
Custom Direct Mail Campaigns & Bulk Mailing Quotes
No two direct mail campaigns are exactly alike. The type of printed piece, quantity, mailing list, addressing requirements, postal preparation and fulfillment services can all affect the total cost of a project. For this reason, we quote all direct mail and bulk mailing projects on a job-by-job basis.
We can help you evaluate your printing and mailing requirements and determine the most practical approach for your campaign. Whether you need a local direct mail campaign, a targeted customer mailing or a larger bulk mailing project, Discount Printing Service can help coordinate the printing, preparation and mailing services needed to get your campaign into the mail.
Contact us at 678-561-8151 or email sales@discountprintingservice.com to discuss your direct mail marketing or bulk mailing project.