About 6" x 11" Postcards – Premium Oversized Postcard Printing, Mailing and Direct Mail Services
6" x 11" postcards provide an impressive amount of space for businesses that want their direct-mail advertising to stand out. The large format creates substantially more visual presence than standard postcard sizes, making it easier to showcase products, services, photographs, special offers and important information. Discount Printing Service provides professional postcard graphic design, AI-assisted graphic design, high-quality digital printing, preflight file checks and postcard mailing services to help businesses create professional direct-mail campaigns.
The 6" x 11" format is especially effective when your message needs more room than a standard postcard can provide. The larger surface area gives you space for larger photographs, multiple promotions, detailed service information, pricing, coupons, QR codes, contact information and strong calls to action without making the design feel crowded.
One of the biggest advantages of an oversized postcard is visibility. A 6" x 11" postcard can stand out among standard envelopes, letters and smaller pieces of advertising mail, giving your message a larger physical presence when it reaches the mailbox. For businesses competing for attention in a crowded mailbox, that extra size can make your printed piece more noticeable.
Key Benefits of 6" x 11" Postcards
- Large oversized format creates greater visual presence in the mailbox
- More room for photographs, graphics, offers and promotional information
- Excellent format for direct-mail advertising and promotional campaigns
- Printed in black or full color on one or both sides
- Professional postcard graphic design services available
- AI-assisted graphic design available for customers who need help creating their artwork
- Fast digital postcard printing
- Free preflight file checks to identify common production problems
- Bulk postcard mailing services available
- Mailing lists and addressing services available
- Targeted direct-mail campaigns can be organized by geographic area or customer list
- QR codes, coupons, promotional offers and calls to action can be incorporated into your design
6" x 11" Postcard Marketing Ideas
The 6" x 11" postcard is a strong choice when your advertising message needs to make an immediate visual impression. The additional space can be used to feature a large product photograph, promote multiple services, present several offers or create a highly visual promotional layout.
Businesses can use oversized postcards for new product announcements, grand openings, seasonal promotions, special events, customer appreciation campaigns, service reminders, promotional offers and new-location announcements. The format also works well when a campaign needs to communicate several pieces of information without making the design feel crowded.
The larger size makes 6" x 11" postcards particularly useful for businesses such as automotive dealerships, real estate professionals, home improvement companies, furniture stores, restaurants, entertainment venues, health and wellness businesses, financial services companies, retail stores and other businesses that depend on local advertising.
Product Specifications
- File Type: PDF (contact us for assistance with other file types)
- Design File Page Size: 11" wide x 6" tall
- Orientation: Landscape
- Margin: 1/4" recommended (1/8" minimum)
- Bleed: 1/8" minimum recommended
- Crop Marks: Recommended
- Ink(s): Black or Full Color (CMYK)
- Color Space: Grayscale, RGB or CMYK (recommended)
- File Resolution: 300 dpi (dots per inch) recommended for optimum quality, 1200 dpi for vector artwork is recommended
- Paper: 14 point C2S cover standard; contact us for different paper options
- Free File Check: All artwork files are pre-flighted for technical issues before printing.
- Free PDF Proofs: Sent by email for approval prior to printing
- Graphic Design Services: Available for an additional fee, including AI-assisted graphic design
- Mailing Included In Price: No. The printing prices on our website DO NOT include mailing lists, mailing services or postage. All mailing services and postage must be quoted separately. Please contact us for a mailing quote for your postcards.
- Mailing Lists: You can supply your in-house address file or contact us for custom mailing lists. Mailing-list services are priced separately and must be quoted.
- Postage Options: USPS Marketing Mail (Standard Mail) or 1st Class Mail postage. USPS Marketing Mail requires a minimum of 200 pieces or 50 pounds of mail. First-Class Mail may be available for smaller quantities, depending on the mailing requirements. Postage is not included in the postcard printing price and must be quoted separately.
- Fulfillment: Mailing fulfillment is priced separately from postcard printing and must be quoted. Services can include mailing-list preparation (deduplication, NCOA, CASS certification), addressing, postal sort/tray preparation, and delivery to USPS.
Designing Your 6" x 11" Postcard
A 6" x 11" postcard gives your designer considerably more room to create a strong visual hierarchy. Large photographs, headlines and promotional offers can be given plenty of space while supporting information, contact details and calls to action can be positioned where they are easy to find.
For the strongest results, keep the primary message easy to understand and make the desired response obvious. Depending on the purpose of your campaign, your call to action might encourage recipients to visit your website, call your business, request an estimate, schedule an appointment, visit your location, scan a QR code or take advantage of a limited-time offer.
Discount Printing Service can work with customer-supplied print-ready files or assist with postcard graphic design. We can also provide AI-assisted graphic design for customers who need help developing a professional concept from an idea, existing information or supplied materials.
Free Downloadable 6" x 11" Postcard Layout Templates
Free downloadable 6" x 11" postcard layout templates are available to help you create your artwork to the correct finished size and printing specifications.
Templates can help establish the correct document dimensions and provide a useful starting point for positioning your text, photographs, graphics and other design elements.
Important: Keep important text and graphics inside the recommended safety margin and extend backgrounds and other elements that print to the edge through the required bleed area.
Mailing 6" x 11" Postcards
Discount Printing Service offers postcard mailing services for customers who want to combine printing and direct-mail services. Depending on the mailing requirements, services can include preparing the postcards for mailing, applying addresses and postal barcodes, sorting and preparing the mailing for USPS processing, and coordinating the printed pieces with the mailing list.
Customer mailing lists can also be supplied for processing, or mailing lists may be available through our data-list services. Geographic and demographic targeting can help businesses focus their advertising on selected neighborhoods, ZIP Codes or other appropriate customer groups.
Postage and mailing services are not included in the online printing price and will be quoted separately based on the quantity, mailing requirements and services requested.
6" x 11" Postcard Size and Postage
Because 6" x 11" postcards are larger than standard postcard formats, they do not qualify for the standard USPS postcard-size postage rate. Mailing rates and requirements depend on the final specifications, mailing class, quantity and other USPS requirements.
For larger direct-mail campaigns, USPS Marketing Mail may be an economical option when the mailing meets USPS eligibility and minimum-quantity requirements. First-Class Mail may also be appropriate for certain campaigns. We can help determine the appropriate mailing specifications for your project.
Postcard Uses and Marketing Ideas
The oversized 6" x 11" format gives businesses the flexibility to create campaigns that require more visual and informational space.
Popular uses include:
- Automotive dealership sales events
- New and used vehicle promotions
- Real estate listings and property promotions
- Open house announcements
- Home improvement and remodeling offers
- Furniture and mattress promotions
- Retail sales and seasonal specials
- Restaurant and entertainment promotions
- Grand openings and new business announcements
- Service-area expansion announcements
- Home service promotions
- Financial and insurance marketing
- Customer reactivation campaigns
- Special events and community promotions
- Coupons and promotional offers
- New product or service announcements
- QR-code campaigns driving customers to a website or landing page
Bulk Postcard Mailing Options
For businesses conducting larger direct-mail campaigns, Discount Printing Service can provide bulk postcard printing and mailing services. Mailing campaigns can be prepared using customer-supplied mailing lists or available data-list services.
Targeting a specific geographic area can be useful for businesses whose customers are concentrated within a particular service area. Campaigns can also be developed around existing customer lists, prospects, previous customers or other appropriate mailing audiences.
A properly designed oversized postcard can combine a strong headline, compelling photography, promotional information and a clear call to action in a single piece, making the 6" x 11" format particularly useful for businesses that want their advertising to have a larger physical presence.
6" x 11" Postcard Turnaround, Shipping and Production
Our standard production time is generally 24–48 business hours after proof approval, depending on the quantity and project requirements.
Once printing is complete, orders can be shipped using:
- UPS Ground
- UPS Second Day Air
- UPS Next Day Air and Air Saver
For customers using our postcard mailing services, mailing preparation and USPS processing requirements may affect the overall campaign schedule. We will provide the applicable mailing details based on the specific project.
Other Popular Postcard Sizes
If a 6" x 11" postcard is larger than you need, Discount Printing Service also offers several other popular postcard sizes: